Human By Orientation at Stonewall 50th Anniversary WorldPride
HBO and Warner Media wanted to create a float for WorldPride 2019 and debut Warner Media’s new family of properties. In order to make it stand out among the hundreds of
floats in the parade, we needed to do something that made the crowd a part of it.
The kiss cam is something generally associated with heterosexual couples at concerts and sporting events. So we decided to make the most inclusive kiss cam ever by turning this
on its head. We used cutting edge AT&T technology to put real pride-goers front and center, celebrating all kinds of love and showing the world what it means to lead a
parade and a global industry with love.
A gigantic multi-dimensional heart featured the Kiss Cam screen front and center and included our "Lead with Love" messaging. We also created the printed collateral, HBO Team
shirts, and swag to be thrown off the float. Hundreds of WarnerMedia, AT&T and HBO employees marched alongside the “Lead With Love” Kiss Cam float to protect,
celebrate and honor a message of inclusion and pride. CNN provided live coverage of the march.
We also celebrated the 50th anniversary with visuals and branded collateral for HBO’s Pride Concert Event featuring Normani.
Pro Awards 2020 Nominee - Multicultural Campaign
